Event tracking tells you what visitors actually do on a page: which button they clicked, which form they submitted, which video they played. Without it, analytics only shows you page views.
The Event Tracker extension in The Plus Addons for Elementor sends those clicks to Meta (Facebook) Pixel and to Google Analytics 4, from any Elementor widget, without writing a line of JavaScript.
Requirement – This extension is a part of The Plus Addons for Elementor Pro, make sure it’s installed & activated to enjoy all its powers.
Before You Start
- Edition: Pro — Event Tracker ships only in The Plus Addons for Elementor Pro. With the free plugin alone the Events Tracker section does not appear in the Advanced tab at all.
- Extension to enable: Event Tracker, under The Plus Addons > Extensions in the Plus Visibility group. It is off until you turn it on.
- Where the settings are: there is no Event Tracker widget. The extension adds an Events Tracker section to the Advanced tab of every widget, section and container — it is the last section, below Display Condition.
How to Turn On the Event Tracker Extension
- Go to The Plus Addons > Extensions in your WordPress admin.
- Type Event in the search box.
- Turn on the toggle on the Event Tracker card, in the Plus Visibility group.
The card is tagged PRO. With only the free plugin installed the extension is not available and the Events Tracker section never appears in Elementor.
Add Your Pixel ID and Measurement ID
The event names are set per widget, but the two account IDs are set once for the whole site.
- Go to The Plus Addons > Settings and scroll to the Analytics group.
- Click the gear button on GA4 Measurement ID, type your measurement ID in the Measurement ID field and click Save.
- Do the same on the Facebook Pixel ID card, in the Pixel ID field.
Both popups say to leave the field empty if the tracking code is already on your site from another plugin or a script. The Plus Addons then only fires the events, and does not add a second copy of the base code.
Where the Options Live
There is no Event Tracker widget to drag in. Select any widget, section or container, open the Advanced tab and scroll to the bottom: Events Tracker is the last section, below Display Condition.
Inside it are two independent switches. You can turn on either one, or both on the same element.
Settings
| Setting | What it does | Default |
|---|---|---|
| Facebook Pixel | Sends a Meta Pixel event when the element is clicked. | Off |
| Event Type (Facebook) | Which event to send. 18 options: the 17 Meta standard events from AddPaymentInfo to ViewContent, plus Custom. | ViewContent |
| Event Value | The name of your custom Meta event. Only shown when Event Type is Custom. | empty |
| Google Analytics 4 | Sends a GA4 event when the element is clicked, and loads gtag.js with your measurement ID. | Off |
| Event Type (GA4) | Recommended picks from Google’s own event list; Custom lets you type your own name. | Recommended |
| Select Event | The GA4 recommended event, 31 options from Ad Impression to View Promotion. Only shown when Event Type is Recommended. | Ad Impression |
| Event Name | Your own GA4 event name. Only shown when Event Type is Custom. | empty |
| Event Properties | A repeater of Name / Value pairs sent with the GA4 event. Use + Add Item for more. | one empty row |
How It Behaves
- The event fires on a click. Nothing is sent when the page simply loads, except Meta’s own PageView, which the pixel base code sends by itself.
- For Meta, every link inside the element is tracked. If the element has no link, the click on the element itself is tracked.
- For GA4, only the first matching link or button inside the element is tracked.
- Turning on Google Analytics 4 anywhere on a page makes the page load Google’s
gtag.jswith your measurement ID. - The two switches are independent: one click on an element with both on sends the Meta event and the GA4 event (see Limitations for the GA4 double count).
Limitations
- Every GA4 event is recorded twice. On a button, the same link matches two of the extension’s internal selectors, so one click pushes two identical GA4 events. Meta events are not affected. Bear it in mind when you read GA4 counts.
- On a container, GA4 tracks only the first link. Put the tracker on each button rather than on the container that holds several of them. Meta tracks all of them.
- Event Properties are GA4-only. No parameters are sent with a Meta event, so Meta logs a console warning for events that expect one, such as Required parameter ‘value’ is missing for event ‘Purchase’.
- A missing measurement ID is silent in the editor. With GA4 on and no ID saved, the only sign is a message in the browser console; the panel looks fine.
- There is no built-in report. The Plus Addons sends the event; you read it in Meta Events Manager or in Google Analytics.
Troubleshooting
The Events Tracker section is not in the Advanced tab
Either the extension is off (The Plus Addons > Extensions, search Event) or only the free plugin is installed. Event Tracker is a Pro extension.
Nothing is recorded when I click
Check that the element is actually clickable. A heading or an image with no link has nothing to click, so no event is sent. Put the tracker on a button, a link or a form submit button.
The event count in GA4 is double what I expect
That is the known double-fire above. The events are real; the count is inflated by a factor of two for elements tracked this way.
My ad blocker or browser hides the requests
Ad blockers, tracking protection and private windows stop the requests before they leave. Test with them off, in a normal window.
