If you’ve encountered the WordPress failed to import media error while working on your website, you’re not alone.
This common issue can arise when importing demo content, migrating a site, or uploading media files, leaving you stuck and frustrated.
There could be several reasons why WordPress is unable to upload media. It could be the XML file size, incorrect file permissions, or PHP memory limit.
Whatever the reason is, it can disrupt your workflow, impact your website visuals, and affect the user experience.
The good news is that this error is often easy to fix with a few simple adjustments.
In this blog, we’ll walk you through 9 practical solutions to resolve the “Failed to import media” error in WordPress, helping you get your site back on track quickly and efficiently.
- What is the Failed to Import Media Error in WordPress?
- How to Fix the WordPress Failed to Import Media Error [Working Ways]
- Method 1: Change Upload File Size Limit
- Method 2: Disable Conflicting Plugins
- Method 3: Increase PHP Memory Limit
- Method 4: Resize Into Smaller Files
- Method 5: Repeat XML File Download
- Method 6: Adjust File Permissions
- Method 7: Check Media Source Availability
- Method 8: Enable Debugging Mode for WordPress Importer
- Method 9: Fix URL Path Issues
- Wrapping Up
- FAQs on Fixing WordPress Failed to Import Media Error
- Is it possible to fix the “Failed to import Media” error by optimizing media files?
- What are the common causes of the Failed to import Media error?
- Why are my media files not uploading to WordPress?
- Does the “Failed to Import Media” error affect the rest of the imported content in WordPress?
- Can server limitations cause media import errors in WordPress?
- How do I manually import media files to WordPress if the importer fails?
What is the Failed to Import Media Error in WordPress?
The “Failed to import media” error in WordPress typically occurs when you import media files, such as images, videos, or audio into your site.
It can pop up during a theme or plugin installation when migrating your site or while using WordPress’s import/export tools.
The issue usually prevents you from uploading media to your website, leaving you with missing media in your posts, pages, or library.
It’s one of those errors that’s easy to ignore at first, but if not addressed, it can seriously hinder your website’s functionality and appearance.
Probable Reasons Why WordPress Failed to Import Media
Before jumping into the solutions, it’s important to understand what might be causing the error.
Several factors can trigger the Failed to import media error:
- Server upload limits: Your server might be restricting the file size for uploads, preventing larger media files from being imported successfully.
- Conflicting plugins: Some plugins, particularly those that affect media handling or imports, can conflict with each other, causing the error to appear.
- PHP memory limit: WordPress can run into trouble if the PHP memory limit is too low, especially when trying to import a large number of media files.
- File permissions: Incorrect file permissions on your server can cause WordPress to be unable to upload media to your site.
- Site import: WordPress importer might fail to import media to your website when you’re importing content from another site or migrating your WordPress website to a new host.
How to Fix the WordPress Failed to Import Media Error [Working Ways]
Understanding the potential causes of the error is the first step in fixing it.
Now, let’s look at how you can resolve failed import media errors in WordPress.
Method 1: Change Upload File Size Limit
The media file you are uploading may exceed the maximum permissible file size limit within WordPress or the website server.
To change the upload file size limit, you need to edit the php.ini file, .htaccess file, and the wp-config.php file and add a few lines of code.
Here’s what you need to do-
- Edit the php.ini file and add the following code:
upload_max_filesize = 64M
post_max_size = 64M
- Edit the .htaccess file to add the following code:
php_value upload_max_filesize 64M
php_value post_max_size 64M
- Edit the wp-config.php file to add the following lines of code:
@ini_set('upload_max_size,' '64M');
@ini_set('post_max_size,' '64M');
This will allow you to change the maximum file size limit for your website and fix the failed import media error in wordpress.
Method 2: Disable Conflicting Plugins
Sometimes, certain plugins or themes might interfere with the media upload process, leading to WordPress upload not working.
To resolve this, go to your WordPress dashboard and navigate to Plugins > Installed Plugins.
Deactivate all the plugins to see if the issue is resolved.

If it is, reactivate the plugins one by one to see which one was causing the issue.
However, if the issue is not resolved, something else might be causing it, and you can continue using the other methods.
Method 3: Increase PHP Memory Limit
The media file size you can upload on WordPress also depends on the PHP memory limit available on your website.
If the WordPress importer fails to import media, check your PHP memory limit, as it might be too low to handle the media import process.
In some cases, only the web host can increase the PHP memory limit, so you must contact your hosting provider.
But before that, you can also try to increase the memory limit by editing the wp-config.php file.
To do this, access your cPanel dashboard and go to File Manager. Go to public_html> your website> wp-config.php.
Now open the wp-config.php file in the editor and add the following code:
define( 'WP_MEMORY_LIMIT,' '256M' );

Save the file. This will increase the PHP memory limit on your site.
However, if you’re unable to increase it, it could be possible that your hosting package does not offer that memory limit. In such a case, contact your hosting provider.
Increase the memory available for WordPress and do more with your website. Learn How to Increase WordPress PHP Memory Limit.
Method 4: Resize Into Smaller Files
Large media files, particularly images and videos, can be too much for your server to handle during an import.
Not just that, they also add to your website’s loading time, affecting its performance and the user experience. So, reducing the size of your media files before importing them can often resolve the issue.
You can either resize the images manually or use plugins like TinyPNG to optimize the images before uploading.
Method 5: Repeat XML File Download
If you’re importing media as part of a larger XML file (like when migrating a site or installing a theme demo), the website may fail to import media wordpress XML due to a corrupt or incomplete XML file.
So, an easy way to fix this is to download the XML file again and repeat the import process.
If the issue persists, consider using a different method.
Method 6: Adjust File Permissions
Incorrect file permissions in the web hosting can often prevent WordPress from accessing or using files, which can lead to wordpress failed import media error.
So, you must adjust the file permissions to fix this issue.
Use a cPanel File Manager or your FTP client to access your WordPress files.
- Open the wp-content/uploads.
- Now right-click on it to open File Permissions.

- Here, set the numeric value to 755 for all the files in the upload directory.

- Next, edit the file permissions for all folders and sub-folders. Here, set the numeric value to 644.

Not able to publish updates made to your website content? Know How to Fix WordPress Update & Publish Failed Errors.
Method 7: Check Media Source Availability
Another thing to check is the availability of the media source itself.
If your media files are hosted externally or on a different server, they may not be accessible during the import process.
The links might be broken, or the external hosting server may be down.
So, ensure the source URLs are valid and reachable before importing the files into WordPress.
To check the availability, try accessing the media URL directly in the browser.
If it is not accessible, make sure the source URL is valid before running the WordPress importer again.
Method 8: Enable Debugging Mode for WordPress Importer
When WordPress fails to import media on your website, the importer displays this error message by default- “Failed to import media image-name.”
This does not let you debug the error and understand the issue behind it.
However, you can enable the debugging mode to get a more detailed error message when the issue arises.
To do this, open the FTP client and connect to your website or navigate to File Manager in cPanel.

Locate the wp-config.php file.

Add the following code to enable the debugging mode for your website
define( 'IMPORT_DEBUG', true );

Save the file.
Now, try to import the media to your website, and when the error message appears, you will get more information about the root cause of the problem.
Remember: Once you have found the root cause and solved the problem, do not forget to remove this line of code.
Method 9: Fix URL Path Issues
Incorrect URL paths can also trigger this error, leading to failed media imports.
To fix this, go to Settings > General on your WordPress dashboard. Check the WordPress URL and site and site address to ensure they are correct.
You can download a WordPress plugin like Better Search Replace to update any incorrect URLs in your WordPress database.
Want to create videos into image sequences to enhance visual engagement on your website? Explore How to Convert Video to Image Sequence in JPG and PNG formats.

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Wrapping Up
The “Failed to import media” error is a frustrating issue, but with these nine solutions, you’ll be able to resolve it quickly and get back to building your WordPress site.
If WordPress is unable to upload media, try adjusting the file permissions, repeating the XML file download, or checking the media source availability.
You can also try resizing the media file, increasing the PHP memory limit, or changing the upload file size limit.
All these methods are easy to follow and will help you fix the issue in no time.
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FAQs on Fixing WordPress Failed to Import Media Error
Is it possible to fix the “Failed to import Media” error by optimizing media files?
Yes, resizing or compressing large media files can resolve import issues, especially if file size limits are causing the error.
What are the common causes of the Failed to import Media error?
Common causes of the failed to import media error include server upload limits, plugin conflicts, PHP memory issues, and incorrect file permissions.
Why are my media files not uploading to WordPress?
Your media files may not be uploading to WordPress due to file size limits, incorrect permissions, or conflicts with other plugins. You may need to check your server settings or troubleshoot plugins.
Does the “Failed to Import Media” error affect the rest of the imported content in WordPress?
No, the error typically affects only the media files, not the rest of the content. You can still import posts or pages without issues.
Can server limitations cause media import errors in WordPress?
Yes, server limitations like low memory, small upload file sizes, or restricted permissions can cause media import errors in WordPress.
How do I manually import media files to WordPress if the importer fails?
You can manually upload media through the WordPress Media Library by navigating to Media > Add New, or you can upload them via FTP.